I’m a multidisciplinary Art Director and Designer currently leading creative across two non-alcoholic beverage brands under Diageo: Ritual Zero Proof and Seedlip.
 

At Ritual Zero Proof (the #1 brand in the category), I focus on refreshing the brand and elevating its digital presence across paid media, retail digital ads, and overall art direction—helping shape the brand through a major growth phase and acquisition by Diageo.
 

Post-acquisition, I also support Seedlip, where I work on digital assets and explore emerging tools like AI to create inspired cocktail imagery and scalable creative systems.

 

My background blends in-house brand building with campaign execution, visual identity, and performance-driven design. I’m passionate about creating elevated, culturally relevant work that connects with real people—especially in lifestyle and consumer spaces.
 

Open to freelance opportunities in branding, art direction, and digital design.

 

Let’s build something meaningful.